{"id":1021,"date":"2018-09-22T06:23:40","date_gmt":"2018-09-22T06:23:40","guid":{"rendered":"https:\/\/www.chrp-india.com\/blog\/?p=1021"},"modified":"2019-10-16T08:40:40","modified_gmt":"2019-10-16T08:40:40","slug":"how-augmented-reality-is-implemented-in-marketing","status":"publish","type":"post","link":"https:\/\/www.chrp-india.com\/blog\/how-augmented-reality-is-implemented-in-marketing\/","title":{"rendered":"How Augmented Reality is Implemented in Marketing"},"content":{"rendered":"

It\u2019s quite understandable to be overwhelmed by Augmented Reality<\/a> thus far; it doesn\u2019t seem to become practical and any interesting in the mass market way until it can it go beyond placing 3D objects on the tables. So, what\u2019s really the hype around Augmented Reality?<\/p>\n

Nevertheless, there was a time when the existence of Virtual Reality had been getting the same reaction. Earlier, Virtual Reality didn\u2019t seem to impress much apart from being useful for advanced gaming systems. Yet, with time, virtual reality progressed and seemed like an extremely viable option commercially, with really virtuous business advantages. Similarly, AR may seem really expensive right now with options like Microsoft HoloLens<\/a>, but the future of Augmented Reality Solutions<\/strong> promises to be really impactful with its seamless integration into our day-to-day lives, making it easier for us to perform tasks. With steady advancements in computer vision, which enables the software\u2019s to see and comprehend the surroundings using sensors, cameras and artificial intelligence, AR now seems to assure to take off.<\/p>\n

So, why the sudden boom in adoption? Here are the three reasons:<\/p>\n

– One of the biggest reasons why AR has been a huge success is because it uses smartphone technology in order to get people to interact in the real world. It enables innovators to do this seamlessly and hence, it has gained acceptance as the \u201cnext big thing.\u201d<\/p>\n

– Another reason why AR is powerful is that it has the ability to place digital content in the context of the physical world; AR seamlessly combines the physical and digital world<\/p>\n

– AR has the ability to improve the buyer experience which is certainly the most crucial factor for any brand. Stores can tremendously benefit from AR to improve their customer experience and also provide a little support to their employees on the floor<\/p>\n

Augmented Reality Solutions<\/strong><\/a> in comparison to Virtual Reality Solutions appears far more practical in many ways since it does not completely isolate the user in an entirely virtual world that is detached from the immediate reality. While these marketing applications exist, at the same time they\u2019re extremely impressive in presenting AR\u2019s real potential.<\/p>\n

Examples of Augmented Reality in Marketing<\/em><\/strong><\/p>\n

1) Formex Tryon \u2013 Luxury Watches<\/u><\/strong><\/h3>\n

Formex Watches is one of the company that has already embraced AR technology in their business model. They are the first ever Swiss watch brand to offer its customers the opportunity of virtually trying out their watches through their AR app<\/p>\n