With training, corporate employees gain new knowledge and add immense value to their job roles. An organization that undertakes periodic training and learning exercises is better equipped to deal with the dynamic business environment. Here it is interesting to note that the medium of delivery plays an important part. It is proven that the same training content delivered through two different methods traditional and video-based yields dramatically different outcomes.
While earlier face to face training with an industry leader was considered a good option, it is not so now. Technology has pervaded this space and video-based learning has come up as a great way to deliver training and keep the learners hooked with engrossing content. The learner-centric on-demand model of video-based learning (VBL) uplifts the knowledge-sharing activity and makes it more engaging and informative.
What makes a good Video-based Learning
An instructional designer or video content creator would support the fact that these constituents are essential to the success of a VBL.
1 – Keep the objective clear
Having a singular, well-defined objective of video creation will narrow down the rest of the steps ahead. You need to know what the trainee will accomplish at the end of the course.
2 – Keep it simple
It makes sense to discuss one central idea in one video. Lengthy courses should be broken down into micro modules. This prevents cognitive burden and makes it easy for the learner to consume the video content.
3 – Add interaction
Rather than a one-way static video, an element of interaction greatly boosts trainee participation. With Flash, Aftereffects and HTML5 coding, amazing interactivity will be weaved into the video content.
4 – Artist / Voiceover
Having a professional artist/voiceover guiding the trainee through well-scripted instructions, for differently abled learners, this can be a great option to evoke engagement
Advantages of Video-based Learning
1 – Effective engagement
A Software Advice report states that more than 50% of the respondents would be more likely to use the company’s online learning materials if the content (this includes video too) was split into smaller manageable chunks. It is clear that shorter videos help to eliminate cognitive burden and gels well with the shorter attention span of people.
2 – Convenience
Since the learners can access the video courses online, they can access and take the courses anywhere, any time. Their learning no longer limited to the office hours. This also means better employee efficiency as he/she can now better manage the responsibilities with corporate learning
3 – Self-Paced
Traditional courses tend to pack in a lot of information in 2-3 hour sessions. With this information overload, the essence of effective training would be lost. In comparison, the self–paced learning methodology is best suited for the busy employee of today’s times. With no stress on learning, the level of participation and absorption too rises substantially.
4 – Better knowledge retention
The human brain wired to remember something memorable. By breaking the monotony of classroom-based training, video-based learning takes knowledge retention to altogether new levels. Forrester notes that one minute of video is equal to 1.8 million words.
Get in touch with us at CHRP-INDIA to see how video-based learning solutions can offer these advantages for your organization. We offer interactive eLearning programs, learning games, gamification simulation, video-based learning, VR immersive learning, microlearning, rapid authoring, and virtual labs.
