AR/VR in Auto Manufacturing

The massive proliferation of Virtual Reality (VR) & Augmented Reality (AR) had a far-reaching impact on multiple industries. It was only a matter of time, it also provided business impetus to the manufacturing sectors as well. PWC data proves that more than 1/3rd of the US manufacturers would embrace AR/VR by 2018. The following four areas on the factory floor observe the biggest change via AR/VR technology –

1 – Product development

2 – Worker training

3 – Automated maintenance (monitoring and diagnostics)

Interested to know how AR/VR has brought radical changes on the factory floor? Then check out this use case on application of AR/VR by Volkswagen – a global automobile manufacturer brand.

How Volkswagen Applies AR/VR for better outcomes?

1 – Mobile Augmented Reality

Service support for XL1 model gets a total makeover with the Mobile Augmented Reality Technical Assistance (MARTA tool). The XL1 is a state of art vehicle and this factor is extended to its service support function as well.

All the service personnel will have to do is, point out the MARTA application on their tablet on car. This will overlay the car image and augment it with actual parts in 3D. It will detail out the tools to be used, assembly configurations, and test specifications needed to service a particular car.

VR in Auto Manufacturing

   Image source from engadget

2 – Spatial Reality

Traditionally, hardware models are used in the pre-production process as they provide better assessment of forms, curves, and geometries. Virtual models are scaled down to the display size and does not provide a precise estimation of the reality.

With Spatial AR, the virtual data is displayed in actual size and proportions using a projector on an actual car model. If the designer could capture proper projector angle, ambient lighting, and geometry and material of the model, then accurate analysis of virtual data can be overlaid on the car model.

virtual reality in Auto Manufacturing

Image source from volkswagenag

3 – Manufacturing process

With thousands of parts across multiple brands, efficient processes and close collaboration matter a lot. VR has the potential to overcome challenges in these areas. Their digital reality hub is geared to make VR for employees, suppliers, partners, and distributors. Their VR training programmes is employed in factories worldwide with the help of process experts, trainers, and developers. In this workflow, uploading of new content and site-wise deployment has been made more effective.

As an outcome of these in-depth and immersive VR training and collaboration programmes, Volkswagen continues clocking higher revenue growth worldwide. Its primary market, Europe, has seen a spurt in revenues from €132.54 billion (2015) to €138.08 billion (2016) to €142.75 billion (2017).

(read also: VR training tool)

Connect with the tech experts

This case study is a classic example of how VR/AR is ushering in new age efficiencies, connectivity, and opportunities to compete on a global scale. If you are looking to avail the ROI offered by exclusive VR content geared for your business needs, then make a smart move to connect with CHRP-INDIA.

CHRP-INDIA has specialist competencies in enterprise-grade AR/VR solutions for multiple industry verticals including heavy industries, manufacturing, and automotive. Right from content and hardware to applications, our skilled team can drive a better level of engagement with your target market via custom AR/VR solution. Check out at

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