Brands using Virtual Reality for their Marketing

Virtual Reality (VR) has become a smash hit among many industries. The reason is not very hard to assess. The rich immersive experiences provided by VR remain unmatched by any other technology in terms of engagement and interaction.

The VR industry is expected to grow at a healthy rate in the coming years. IDC reports that the VR/AR market is expected to generate revenues worth a mind-boggling $162 billion by 2020 from just $5.2 billion in 2016.

The impact of VR has been far and wide, but it has been more pronounced in the field of marketing. Check out some interesting use cases presented by major brands across the globe.

1 – Volvo

Get a virtual tour of the XC90 SUV from Volvo. Powered by Google Cardboard, the car brand creates a rich immersive experience for potential buyers. Split across multiple ‘episodes’ users can try out the car on different terrains. It also allows them to examine the interiors and its look and feel. In this way, users can complete a test drive without having to visit a physical showroom.

 

2 – Jaguar

As a Wimbledon tournament sponsor, Jaguar wanted to highlight its sponsorship better. For this, it employed VR and allowed users to ‘fly’ over the stadium. Once inside they could traverse the fans seated in the stadium or travel to the edge of the gourd where Andy Murray is engaged in a tennis match. It sends with the user flying out of the stadium.This campaign helped the car brand to strengthen the visibility of its sponsorship in a memorable way.

3 – Samsung

Samsung uses VR to promote its VR range of solutions. Its Washington Street, New York store welcomes patrons with innovative experiences via Infinitely Immersive VR. It uses a mix of Samsung Galaxy S8+ smartphone, Gear VR headset and Samsung 360 camera. The store’s success also gives a hint of how the retail industry can use VR for improving footfalls and business.

4 – McDonald’s

The quick service restaurant has successfully been able to transform the happy meal box into a cardboard VR headset. Patrons can use this to virtually ski the snowy peaks in the ‘Slope Stars’ game that is bundled with the headset. The box can be repurposed for better engagement and provide a different experience altogether.

5 – Marriott Hotels

The chain of luxury hotels have a unique proposition for guests – Check out the room before booking it. The users can log on to any room at any of the Marriott hotels from Hawaii to London. They can then use the ‘Teleporter’ to get a 360-degree view of the rooms using VR. This aids in the purchase decision for the travelers.

(also read: Virtual Reality Trends in 2018)

These case studies aptly denote the phenomenal ROI driven by VR in marketing initiatives. Need an expert consultant or would like to develop a PoC to test the use cases in Virtual Reality solutions, please get in touch with us for booking your on-site demo, write to VRdemo@chrp-india.com.

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