Extended Reality – The New Age Immersive Technology Star

A new term has lately been widespread in the immersive technology world. This is XR [Extended Reality]. The concept is a fusion of AR [Augmented Reality], MR [Mixed Reality], VR [Virtual reality], and CR [Cinematic Reality]. Thus, with these full-scale mature technologies, the user generates new forms of reality by bringing physical objects into the digital world and vice versa.

In a typical scenario, the process involves creating holographic images and letting humans interact with them. XR, is thus an awesome combination of the Completely Real World and the Completely Virtual World without any borders differentiating the two.  The meaning of XR has been currently broadened to include technologies of extended Intelligence.

History

The history of XR goes back a long time, right from 1960 when Ivan Sutherland, a computer scientist, created the first ever head-mounted display. Gradually, in the year 1975, Myron Krueger created the Videoplace, that didn’t require headsets and gloves. It was a combination of projectors and video cameras to create a virtual environment.

In 1989, VPL Research, an upcoming tech company, brought this technology to the users. With the passage of time, the technology saw a storm of changes that modified it and made it more user-friendly. Today, many leading companies like Apple, Samsung, HTC, and Facebook are investing in XR technology and reporting exciting outcomes from the same.

Areas where XR is used

Microsoft-HoloLens
Microsoft HoloLens in action (Credit: Microsoft)

XR technology has seen interesting use cases in business. Almost every industry is using it to meet specific objectives around training, learning, marketing, and customer experience.  With the help of virtual projectors and slides, businesses can target their audience better, thus leading to incredible customer experiences. Let’s check out the impact of Extended Reality on different sectors

1. According to the latest survey, 45% of XR technology, is today used in the education world. Virtual classrooms are a big hit in the modern education scenario whereby hands-on knowledge is imparted by creating virtual slides using high-end projectors.

2. In the medical profession, this technology is proving to be a boon to physicians, who can explain the methods and stages of treatment to their patients, thus aiding in better patient outcomes in the healthcare setting.

3. The greatest advantage of XR technology is that it has helped a lot in boosting online trade and business. Customers get good exposure beforehand, as to what lies in store for them, in terms of online goods and services. It helps blur the difference between an online and brick and mortar store and provide a truly omnichannel experience.

4. Big organizations can be safely connected with their employees and at the same time, broadcast and announce schemes, show live projects and conduct live projects and discussions regarding the betterment of their organization.

Learn more technology-related terminology

(Also Read: VR Innovation)

Thus, we can safely say that, as an emerging technology, XR or Extended Reality is proving to be a valuable asset to clients and organizations worldwide. Its immense sensory and immersive appeal helps organizations across the different sector to meet stated objectives easily.

 

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