Virtual Reality is disruptive in accelerating Marketing and Branding Initiatives.

Virtual Reality (VR) has gained tremendous traction in the past few years. From just 200,000 in 2014 the number of VR users will touch 171 million this year. Adoption is growing fast across multiple industry verticals like heavy industries and training and learning using it to great impact. This perhaps explains why the worldwide market for Virtual Reality Solutions is poised to touch the $70 USD billion mark by 2021 from $7 billion in 2017. Hence it won’t be wrong to say that the VR market is on the rise.

Interested? Here are a few use cases:

1 – Sales and marketing disruption

Product development and its demo to customer get a shot in the arm. VR solutions are set to radically change the way you can pitch new products and offerings to prospective customers. You get a new way to promote products and improve the level of engagement to help move them closer to a conversion.

Take the case of Lowe’s Home Improvement. Its select US customers can now get to design finished living spaces way before the actual construction and customize individual elements like hardware, cabinetry, countertops, and appliances

2 – Expand outreach of current product lineup

If you need to take your product to a new set of users, then enabling VR experiences is the smart strategy to do so. Marriott Hotels is at the forefront with its ‘Teleporter’ product using the Samsung Gear VR headset. This allows the customer with a full-fledged 4D experience to visualize rooms as far-flung as Hawaii or London. From a traveler point of view, this in-room service provides a first-of-its-kind guest experience on engagement.

3 – Promote tourism with virtual experience

Imagine if you get to visit a world landmark without having to step out of the comforts of your home. That’s the power of tourism provided by VR experiences. The ‘Wild Within’ experience is one such instance to promote tourism in Canada’s British Columbia. VR tourists can use an Oculus Rift VR headset to take two paths – the mountains or the coastline. With augmentation like Taclim VR boots, tourists can actually feel the grainy texture of the sand beneath their feet – thereby uplifting the engagement from the overall experience.

– Elevate the training and learning objectives  

Training and learning in the industrial sector have fulfilled invaluable objectives. Sectors like fire safety and oil and natural gas are fraught with hazards. Conventional training methods expose the learners to dangers that can nullify the training objectives. Virtual Reality Training can provide a lot of assistance in training on important aspects without exposing trainees to hazards like mechanical errors or operational failures. Schneider Electric uses VR to shorten operator learning curve and is a great example of how Virtual Reality Training can be used to meet the learning objectives.

To wrap up

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